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Rocks Into Gold – A Parable

A parable is a short story that conveys a profound truth.  A friend of mine, Clarke Ching, wrote this compact business book that contains a GREAT idea.  Spend 20 minutes reading it.  You’ll be glad you did.

Rocks Into Gold – Helping Programmers THRIVE through the Credit Crunch – by Clarke Ching

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The story’s protaganist is a software developer that fears he may lose his job.  His company is about to lose a major client and he comes up with a very simple idea to change his company’s offer, helping both his client and his company.  I found it very thought provoking – it made me think about how my firm creates and presents an offering to a client.

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