A parable is a short story that conveys a profound truth. A friend of mine, Clarke Ching, wrote this compact business book that contains a GREAT idea. Spend 20 minutes reading it. You’ll be glad you did.
Rocks Into Gold – Helping Programmers THRIVE through the Credit Crunch – by Clarke Ching
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The story’s protaganist is a software developer that fears he may lose his job. His company is about to lose a major client and he comes up with a very simple idea to change his company’s offer, helping both his client and his company. I found it very thought provoking – it made me think about how my firm creates and presents an offering to a client.